There is no brand with no social media existence. 

It’s 2023, and an online presence is one of the essential ingredients for a successful brand recipe.

Due to its importance, managing so many social media portals like Instagram, YouTube, Facebook, Twitter, and LinkedIn is a task full of responsibility and attention.

Why so?

One mistake, and you could be trending overnight. Apart from that, there needs to be a consistent strategy in place to schedule what to post and when to post while running multiple campaigns, maintaining a grid, and celebrating events.

And the best way to do so is to derive a roadmap of how your social media will look in a particular time frame.

Let’s walk through the events in February 2023 that will help you create an efficient social media calendar for this month.

World Wetlands Day

Every year on February 2nd, World Wetlands Day is observed. In 1997, it was celebrated for the very first time. This day holds important significance as it symbolizes the conservation of the wetlands on Earth.

The 51st anniversary of the Convention on Wetlands will be in 2023. On this day in 1971, the Convention of Wetlands was held in Ramsar, a city in Iran. Here’s what the United Nations says about this important event:

World Cancer Day

Cancer is the world’s second-leading cause of death. More than half of cancer deaths occur in low-to-middle-income nations. Thousands of lives could be protected yearly simply by a consistent effort on awareness, prevention, and cure.

Therefore, the 4th of February is observed as World Cancer Day as a global initiative by the Union for International Cancer Control (UICC). This day has a particular theme every year. This is how Mankind Pharma celebrated World Cancer Day.

International Day of Zero Tolerance for Female Genital Mutilation

The International Day of Zero Tolerance for Female Genital Mutilation is celebrated on February 6. This day was assigned to promote consciousness and educate everyone about this practice and the challenges faced by girls the world over.

In 1997, WHO released a joint statement with the United Nations Children’s Fund (UNICEF) and the United Nations Population Fund (UNFPA) condemning the practice of FGM. Several initiatives have been undertaken since then to combat FGM. Here’s the UN’s plan to end female genital mutilation by 2030.

Safer Internet Day

The internet is the lifeline on which the world operates today. But, as we all know, the internet has its disadvantages.

Hence, in the second week of February, on the second day (7 February in 2023) of Safer Internet Day, it is celebrated. The goal is to work towards internet security and teach people to use it responsibly to avoid unpleasant experiences. Find the official website here.

World Pulses Day

We all eat pulses. But for many, it is a staple food. Because pulses are such an important part of our diet, World Pulses Day is observed every February 10th to raise awareness about the nutritional and environmental benefits of pulses as a component of a sustainable food production system. This is the UN’s portal for World Pulses Day.

World Day of The Sick

People fall sick all the time. Some may recover, and some may not. Some individuals are affected by a disease that may last a lifetime. And these people need to be recognized for their battles. Hence, World Sickness Day. It takes place on February 11th.

The day was coined by Pope John Paul II in 1992 as a chance for individuals to pray for the sick.

Here’s where you can find more about the World Day of the Sick.

International Day of Women and Girls in Science

The United Nations emphasizes the presence of females in the scientific field and caters to the growth of these women in the field by recognizing the International Day of Women and Girls in Science on February 11 each year.

It underlines the value of science and gender equality in attaining internationally accepted development goals. Check out the official website for the International Day of Women and Girls in Science.

Darwin Day

At some point, all of us have thought about celebrating our birthdays worldwide and having our own days of global holidays. Clearly, we can achieve that only through some extraordinary feats, just like Charles Darwin. On February 12th of each year, the world observes Darwin Day on Charles Darwin’s birthday.

Darwin is regarded as the founder of evolutionary biology. His contribution to the understanding of evolution is recognized to this very day. His book, “Origin of Species,” was selected as the most influential academic book in history in 2015.

Birth Anniversary of Abraham Lincoln

Speaking of extraordinary feats, here’s another one: The birthday of Abraham Lincoln, the most popular president in US history, is honored on February 12th. Out of many of his feats, Abraham Lincoln was a kind guy who saved the Union and freed the slaves.

Abraham Lincoln’s memorial is located in Washington, DC, and was dedicated on May 30, 1922. Find more about it on the White House website.

National Productivity Day

Something we strive for and something we avoid at all costs! There’s a National Productivity Day. Every year, on February 12, National Production Day is observed to promote the productivity culture in India. The National Productivity Council (NPC) recommends a new theme every year.

It is a week from February 12th to February 18th, and the primary purpose of the event is to encourage everyone to adopt productivity tools and practices.

World Radio Day

The radio was a commonplace device that now exists only in our memories. Radio is a medium that has remained popular over time. It is a platform for sharing knowledge, educating people, allowing cross-cultural expression, and playing all of our favorite music.

Regardless of how powerful technology develops, radio remains an indispensable medium, particularly during natural or man-made calamities.

World Radio Day was declared on  February 13, 2011. It was the 36th session of UNESCO’s General Conference. The director general of UNESCO chose this date because it was the anniversary of the creation of the United Nations international broadcasting service.

Saint Valentine’s Day

Here’s to the day of love! Valentine’s Day, or the Feast of Saint Valentine, is celebrated on the 14th of February every year. It is a day dedicated to Saint Valentine. However, over the years, Valentine’s Day has become the final day of Valentine’s Week, which includes a series of celebrations to woo your loved one. Here is a look at KitKat’s take on Valentine’s Day.

World Day of Social Justice Every year on February 20, the World Day of Social Justice is observed. The goal is to urge people to consider how social justice influences poverty eradication. The primary goal of this day is to attain complete employment and social integration support. This day addresses topics such as poverty, isolation, and unemployment. Here’s the UN’s portal for you to learn more.

International Mother Language Day

There’s no greater comfort than talking in your mother tongue. International Mother Language Day is marked on the 21st of February each year. It was created to raise awareness of the diversity of languages and their varieties on a global scale. It was first announced by UNESCO on November 17th, 1999.

World NGO Day

The day is dedicated to honoring all non-governmental and nonprofit organizations as well as the people who work behind the scenes to benefit society. On February 27th, over 89 countries across six continents observe this day. Find here the official website for World NGO Day.

National Science Day

On the 28th of February each year, National Science Day is observed in India. It is a day to honor Sir Chandrasekhara Venkata Raman and his discovery of the Raman Effect. The discovery also earned him the Nobel Prize in Physics in 1930. Here’s where you can find more about National Science Day.

Rare Disease Day

We have a day for those who are sick, but there are people with diseases that are rarely found and also rarely cured. They are no different than us and need to be supported. The 28th of February is marked as “Rare Disease Day” to accommodate the same thought. The official website for the day can be found here.

Wrapping Up

Social media is supposed to engage your audience. You must establish a tone and message for your brand. A brand’s social content also narrates the values and ideas it stands for. Therefore, choose the content that is relevant to your brand and watch the engagement soar.